Web Analytics Workshop: Web Analytics 101

Description Turn Website Data into Actionable Business Insights with Josh from Aether Fox Studios. Understanding your website performance is critical to making informed marketing decisions. In this practical session, participants will learn how to interpret key website analytics, including traffic sources, landing pages, visitor engagement, conversion tracking, and performance metrics. Using real-world examples, attendees will analyze sample website reports, identify opportunities for improvement, and create a simple process for monitoring their own website's success. By the end of the workshop, participants will know which metrics matter most and how to use data to guide future marketing efforts.